"Building bridges of hope" is the mission statement of the Seventh-day Adventist Church's Communication Department. We work toward this goal by reaching out to diverse church audiences -- both internally and externally -- through many avenues of communication. Creating informative and intuitive web sites, updating social media sites, and writing news stories and press releases are some of the ways we share our message. Through our work, we foster a clearer image of the church, its mission, activities and witness, so that many will become followers of Christ and members of His church.
Communication ministry calls for the support of every layperson, Church employee, and Church institution. The communication department promotes the use of a sound program of public relations and all contemporary communication techniques, sustainable technologies, and media in the promulgation of the gospel. The church should elect a communication secretary and, where needed, a communication committee. “We must take every justifiable means of bringing the light before the people. Let the press be utilized, and let every advertising agency be employed that will call attention to the work.”—6T 36. “Means will be devised to reach hearts. Some of the methods used in this work will be different from the methods used in the work in the past.”—Ev 105.